The Harpers Gym company contacted Phorm Design about creating a new brand identity for their latest range of gyms that were specifically designed for the hardcore enthusiast. The type of gym attendee who was there to build muscle and definition in the style of professional bodybuilders.

The solution involved creating a heavy and intense brand, something that mirrored the strength and intensity of such physical exersion. We were given variants on a name and were tasked with submitting multiple routes for the new chain.